New LOOK & SEE Poster

Renaming the film "Look & See" among other things has necessitated a new poster design.  This is especially important as many Kickstarter backers opted to receive letter-pressed versions of the official film poster.  Future versions may evolve to incorporate credits, awards and the like.  But for backers,  we required a version completely free of marketing metadata.  This is that image.

(Wood Engraving by Wesley Bates, Typography by Mark Melnick)

In the treatment above, we are using a subtle autumnal gradient from the L to the E.  However, the gradient may not appear in the letter-pressed editions depending on production options.  The largest posters especially involve hand-rolling the ink across the raised forms and that may require a different treatment.  (We especially loved Mark's letter shape of the "L".  It evokes a scythe which of course is used to hand mow grasses.)